WPP Onefluence Becomes Strategic Influencer Marketing Partner for L’Oréal Vietnam
Onefluence, a specialized influencer marketing solution provider for L’Oréal Vietnam, is directly led by ClickMedia (VML Vietnam) in collaboration with Mindshare from GroupM.
A Three-Year Strategic Partnership
Ho Chi Minh City, Vietnam – October 1, 2024 – Onefluence, part of WPP, has officially become the comprehensive influencer marketing service provider for L’Oréal Vietnam under a three-year partnership agreement. This collaboration not only reflects L’Oréal Vietnam’s strong commitment to promoting influencer marketing as a key driver for sustainable growth but also ushers in a new era of strategic cooperation in this field.
Rigorous Selection Process
This victory is the result of a rigorous bidding process in which ClickMedia (VML Vietnam) demonstrated its leadership role through its deep understanding of the influencer market in Vietnam and its use of cutting-edge data and technology. ClickMedia’s team continually updates the latest trends, ensuring that campaigns not only reach the target audience accurately but also create a sustainable connection between the brand and consumers.
ClickMedia’s Proven Expertise
With nearly 17 years of continuous innovation and creativity, ClickMedia is one of Vietnam’s leading agencies providing comprehensive advertising and communication solutions. As a member of the global VML network under WPP, ClickMedia has solidified its position through effective campaigns for major brands such as Piaggio, Carlsberg, L’Oréal, Techcombank, and more, winning prestigious global awards like Cannes Lions, Effie Awards, Spikes Asia, and Forrester.
L’Oréal’s Digital Marketing Strategy
Matthieu Guerin, Digital Marketing Director at L’Oréal Vietnam, shared: “In today’s dynamic business environment, ‘advocacy’ has become a crucial factor for success, especially in the beauty industry. We believe this partnership will help L’Oréal Vietnam enhance advocacy, develop creative and authentic consumer engagement strategies, and build stronger, more beloved brands.”
ClickMedia’s Commitment to Innovation
Nguyen Thi Hai Ha, CEO of ClickMedia and VML Vietnam, expressed: “We are honored to collaborate with L’Oréal Vietnam, a pioneering brand in beauty innovation. With the combination of ClickMedia’s creative strategic thinking and advanced technology, we will support L’Oréal in achieving important goals in influencer marketing.”
A Milestone for Influencer Marketing in Vietnam
This partnership marks an important step forward for both L’Oréal Vietnam and ClickMedia, reaffirming their commitment to shaping the future of influencer marketing in Vietnam.