Author: niccolobevacqua

Global Rise in Social Media User Identities According to the Digital 2024 October Statshot from We Are Social and Meltwater, the number of global social media user identities has reached 5.22 billion, representing 63.8% of the world’s population. This number grew by 256 million in the past year, marking a 5% annual increase. Southeast Asia Leads in Social Media Engagement In Southeast Asia, social media usage exceeds the global average, with 64.3% of the region’s population on social media. Singapore stands out, ranking fourth globally, with 88.8% of its population active on social media platforms. Time Spent and Platform Diversity…

TikTok Unveils New Ad Solutions and Performance Tools for Brands Short-form video platform TikTok has introduced new advertising solutions and performance tools designed to help brands drive engagement and achieve targeted business results. Announced during Advertising Week New York, this initiative aims to enhance brand experience on TikTok’s platform, which recently launched its TikTok Search Ads Campaign solution at the end of last month. Innovating with Advertiser Feedback David Kaufman, TikTok’s global head of Monetisation Product Solutions and Operations, commented on TikTok’s forward-looking approach: “TikTok is building for the future. We have been listening, learning, and innovating with our advertiser…

Apple’s Brand Value Declines for the First Time in 25 Years After a quarter-century of uninterrupted growth, Apple’s brand value has seen a downturn. The tech giant, still the world’s most valuable brand according to Interbrand’s 2024 Best Global Brands report, experienced a 3% decline, falling just below the $500 billion threshold. This marks a significant reversal from last year’s 4% increase, hinting at a potential shift in Apple’s long-standing dominance. The Cost of Short-Term Gains Interbrand has been analyzing the value of global brands since 2000. The latest report reveals a concerning trend: while performance marketing yields immediate returns,…

GroupM Wins Honor’s Global Media Account, Taking Over China Planning from Publicis Exclusive: The contract will run from 2025 to 2028, with an option for a one-year extension. New Global Media Strategy for Honor GroupM has been awarded a three-year global media strategy and media buying contract with Chinese smartphone company, Honor, with the option for a one-year extension, Campaign can reveal. The contract will run from 2025 to 2028 and covers both China and overseas markets. Spark Foundry China, which has been responsible for media planning in China, is expected to hand over the country-specific planning account by the…

WPP Onefluence Becomes Strategic Influencer Marketing Partner for L’Oréal Vietnam Onefluence, a specialized influencer marketing solution provider for L’Oréal Vietnam, is directly led by ClickMedia (VML Vietnam) in collaboration with Mindshare from GroupM. A Three-Year Strategic Partnership Ho Chi Minh City, Vietnam – October 1, 2024 – Onefluence, part of WPP, has officially become the comprehensive influencer marketing service provider for L’Oréal Vietnam under a three-year partnership agreement. This collaboration not only reflects L’Oréal Vietnam’s strong commitment to promoting influencer marketing as a key driver for sustainable growth but also ushers in a new era of strategic cooperation in this…

Heineken Encourages Fans to “Put Phones Away” and Fully Enjoy Concerts Heineken has launched a unique global advertising campaign encouraging attendees to limit phone use at music events. The famous beer brand has partnered with Mexico’s Silver Live Out Festival and Amsterdam Dance Event (ADE) in the Netherlands to introduce an innovative infrared light messaging technology. Hidden Messages with Infrared Technology The messages, invisible to the naked eye, appear when attendees raise their phones to record the performances. These hidden messages encourage people to appreciate the moment rather than recording it. The technology creates a hidden screen visible only through…

PwC: Italian Entertainment & Media Market to Reach €58.4 Billion by 2028 Video and online gambling sectors are among the top contributors. Advertising revenue expected to grow 4.7% this year, according to PwC’s latest report. Market Value and Growth Projections The Italian Entertainment & Media (E&M) market is projected to reach €58.4 billion by 2028, with a compound annual growth rate (CAGR) of 3.1% from 2023 to 2028. The market saw growth in 2023, reaching €50.1 billion, a year-over-year increase of 3.7% compared to 2022. Consumer Spending and Leading Segments Consumer spending is expected to grow at a CAGR of…

Anthropic Unveils Upgraded Claude AI Models and Experimental ‘Computer Use’ Feature The enhanced Claude 3.5 Sonnet, new Claude 3.5 Haiku, and cutting-edge AI-driven computer use are set to transform multi-step automation and coding tasks. Introducing Claude 3.5 Sonnet and Claude 3.5 Haiku Anthropic has announced the launch of two new AI models: the upgraded Claude 3.5 Sonnet and the all-new Claude 3.5 Haiku. The refreshed Claude 3.5 Sonnet comes with significant improvements across all areas, particularly excelling in coding tasks, an area where it has consistently led the field. Claude 3.5 Haiku, on the other hand, rivals the performance of…

Amit Wadhwa, CEO of Dentsu Creative India, explains how the revival of two well-known brands aligns with the company’s vision to create the ‘agency of the future’ in India. A Storied Journey for Webchutney Recently, Dentsu decided to reintroduce two of its established brands in India—Webchutney and Isobar. Amit Wadhwa shares, “These brands will exist as independent entities within our portfolio, supporting Dentsu’s mission of building the ‘modern creative agency’ with a fresh mindset.” Webchutney originated in India, while Isobar is a globally recognized brand. A Storied Journey for Webchutney Founded in 1999, Webchutney has achieved notable success, especially after…

**SINGAPORE** – Inter Milan’s Chief Revenue Officer, Luca Danovaro, and the illustrious Andrea Ranocchia traveled to Singapore to commemorate a new, exciting partnership between the famed football club and Gate.io, their latest Official Sleeve Partner for the 2024/25 season. The celebration, organized by Gate.io, witnessed a series of events designed to highlight the collaborative future of both brands. This significant event emphasized the excitement surrounding Gate.io’s sponsorship, allowing their brand to take a prestigious spot on the sleeves of Inter Milan’s men’s and women’s first-team jerseys, as well as the U20 teams’ kits. During the media session, both Danovaro and…